We were given the chance to show our creative credentials for a fortnight up on the fourth floor. Split into two groups, and donning our wacky shirts and hats, we moved into our own offices complete with Macs and a ton of crayola.
We were given actual creative briefs on various projects such as Ballantines, Renault and Buxton. Working to tight deadlines, with distractions such as the pool table and playstation 3, we realised that there s more to being a creative than meets the eye. After lots of brainstorming and creative bashing, we managed to piece some ideas together in the form of Direct Mail, TV and Press.The placement was a great insight into how the idea of a campaign comes to life. Alas after presenting the work, there was an affirmed ‘ valiant effort no cigar’from the creative chiefton.
We were given actual creative briefs on various projects such as Ballantines, Renault and Buxton. Working to tight deadlines, with distractions such as the pool table and playstation 3, we realised that there s more to being a creative than meets the eye. After lots of brainstorming and creative bashing, we managed to piece some ideas together in the form of Direct Mail, TV and Press.The placement was a great insight into how the idea of a campaign comes to life. Alas after presenting the work, there was an affirmed ‘ valiant effort no cigar’from the creative chiefton.
McCautious dons a creative hat
No comments:
Post a Comment