As a member of the IPA we have to fill in CPD (Continuous Professional Development) logs, and while this sounds pretty dull, filling it in yesterday got me thinking about how much training we’ve had over the past three months. The first two weeks of our training ranged from ‘how to order a courier’ to ‘how to write a good creative brief’. We have had a lot of exposure to senior management, who have given us their insights on everything from data planning to how to win new business.
We had six weeks of IPA1 training in October/November. Every Thursday evening we met lots of the other grads from other agencies, had talks from important advertising people such as legendary Jeremy Bullmore, and in the final week had to present for 5 mins per team on "What are the conventions holding the advertising industry back, and what are we going to do about it." We learned a lot, and I’m sure we will bump into many of the people we met again.
Two weeks ago, we had a one day course with two senior planners here at Publicis. The course was "Strategies to ignite conversations." This helped to de-mystify what strategy is, and how we can use it to get people talking about the brands that we work for. It was a great course, and it’s nice to learn from experts in the field.
We have also had training from the wonderful Tish on presentation skills, and how to persuade people. Add to this a good dose of powerpoint and excel, ASA training and Clearcast training, and we really have no excuse for not being ready for our first placement in Jan!
We had six weeks of IPA1 training in October/November. Every Thursday evening we met lots of the other grads from other agencies, had talks from important advertising people such as legendary Jeremy Bullmore, and in the final week had to present for 5 mins per team on "What are the conventions holding the advertising industry back, and what are we going to do about it." We learned a lot, and I’m sure we will bump into many of the people we met again.
Two weeks ago, we had a one day course with two senior planners here at Publicis. The course was "Strategies to ignite conversations." This helped to de-mystify what strategy is, and how we can use it to get people talking about the brands that we work for. It was a great course, and it’s nice to learn from experts in the field.
We have also had training from the wonderful Tish on presentation skills, and how to persuade people. Add to this a good dose of powerpoint and excel, ASA training and Clearcast training, and we really have no excuse for not being ready for our first placement in Jan!
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