Friday, 19 December 2008

The final countdown

This week, Ian and I are working on the Army account. The Army team are one of the most integrated accounts in Publicis, and this week we are working with the digital part of the team. You can see some of their great work by visiting http://www.publicis.co.uk/adcademy/, and click on case study.
Ian and I got to help with brainstorming for a new project’s creative work yesterday, which was great fun. Other than that we have been analysing how the different regional armyjobs websites have performed over the past few months since their launch, and going to lots of meetings to see how the Army team work.


We have also been helping to prepare some 2008 year in review materials for the Army. The weeks before Christmas are busy as many of the accounts have year end reviews with clients and/or internally. In addition, retail accounts will have a Christmas shopping media push which may require new creative.
And so the end of our 3 months training draws to a close. It’s been a fantastic learning experience and we have been able to meet a large number of the people who work in Publicis, Modem and Dialog. We are off to Paris this evening, for a long weekend before visiting the Publicis HQ on the Champs Elysee on Monday. We can’t wait!
In January, we start on our new accounts – the first of our three rotations for 2009. I will be spending 4 months in Garnier, Jenny will be working in Publicis Dialog on the Sabre account. Ian is heading to Renault as part of the Dialog team, and Patrick is going to be working on the Army.

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