While other people slowly recover from their NYE-excesses, work has already caught up on me with full power - much to the enjoyment of the industrious soul buried deep within me.
For the first four months of 2009 I am working in Publicis Dialog on the SaBRE account, an MOD campaign to support Britain's Reservists and Employers. We create communications that help increase employers' goodwill towards Reservists. This task is particularly sensitive at the moment, as the general public are not wholly supportive of the conflicts in Iraq and Afghanistan but also because businesses have to survive in the current economic downturn without their Reservist employee. Within this climate its vitally important to remind employers of the contribution of their Reservists and their own business to the positive actions of the armed forces around the world.
Please find below a piece of communication that I think illustrates this very well - you may have already been impressed by the similar newspaper-ads we ran in September 2008.
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