Obama-rama.

Today, the US will have a new President, its 44th President and its first African-American President.


The former Governor of New York, Mario Cuomo, once said: "You campaign in poetry. You govern in prose". Today, this line is repeated in reference to the impending presidency.


So how will the inauguration of President Obama affect the world of advertising? Not an easy question to ponder. Perhaps a lease of new life for positive, genuine adverts? Even enough to inspire us cynical Britons? Perhaps, in the protection of the ‘little fish’ in the US, they will produce a greater diversity of advertising?


Perhaps Cuomo’s quote will become true for the advertising world as well. That anyone who isn’t market leader will produce brilliant creativity that will be like marketing poetry; that those who lead their markets will write the rules. Let’s hope not.


No matter the perceived strength of a brand, even as the best in any sector, it still has to strive to maintain that position. The world now is too complex, too dismissive and too ruthless. A slip-up from Obama and the critics will swarm and the satirists will mock. Brands are given the same treatment.


Then again, maybe nothing will change. Inspirational as he is, he is thousands of miles away…in the land of dreams.....(cynical British, can’t be inspired by genuine optimism, don’t know what you’re talking about…)