My first success: We produced a so-called "Guard book" for SaBRE, in which all the campaigns we have ever made for this brand are collected - very useful especially for new people who want to get an overview of what the brand is all about. Making a Guard book first sounded pretty straight-forward to me, but there is actually quite a lot of work required: The account team compiles a list of all work created, gets all the digital files together and provides these to the Campaign Director. The Campaign Director has to book time in the studio so that they can create layouts of all the mailing packs. They will also ensure these have the correct resolution and will then produce print outs.
The challenge in this I found is to coordinate peoples' schedules, as people are in and out of meetings and creatives are often out on shoots. Anyways, thanks to the great team I was working with we got it all done in a few days and the final Guardbook was given to the client.
After successfull completion of this mission I am now off to my next project: the monthly competitor analysis for Zurich insurance. I will keep you in the loop about anything remarkable or unexpected I encounter on my journey. So long, dear readers, take care!
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